History of M&M's

After Forrest Mars, Sr. witnessed soldiers eating bite-sized chocolates covered in a sugar coating during the Spanish Civil War in the late 1930s, he brought the idea back to the United States and started manufacturing his own version, called M&M's. In 1941, M&M's were included in U.S. soldiers' rations during World War II because they "melt in your mouth, not in your hands" (the tagline didn't actually appear until 1954). Good in nearly any environment, including hot summers, M&M's became very popular. The little candies were sold in cardboard tubes until 1948, when the packaging changed to the brown bag that we still see today. The imprint of an "M" on the candies first occurred in 1950 first in black, but later changed to white.

But why call them M&M's?
In 1941, Forrest Mars Sr., of the Mars candy company, struck a deal with Bruce Murrie, son of famed Hershey president William Murrie, to develop a hard shelled candy with chocolate at the center. Mars needed Hershey’s chocolate because he anticipated there would be a chocolate shortage in the pending war, which turned out to be correct.

As such, the deal gave Murrie a 20% stake in the newly developed M&M; this stake was later bought out by Mars when chocolate rationing ended at the end of the war, in 1948.

The name thus stood for “Mars & Murrie” the co-creators of the candy. Tada!


Bonus trivia:
At the time of his death at age 95 in 1999, Forrest Mars, Sr. had grown his father’s company to the point where he now had amassed a fortune for himself of over 4 billion dollars. At that time, he ranked 30th on the list of richest Americans, with his sons Forrest Jr and John ranking 29th and 31st. He left the company to his children who still exclusively own it today (it is not a publicly traded company).